Insights
Writing on search, reputation, and AI answers.
Practical, non-promotional writing on how professionals and organizations can address what search engines and AI platforms say about them.
- AI & SearchJune 18, 20266 min read →
AI answers are the new search result
ChatGPT, Gemini, Copilot, and Grok now write a paragraph about you in seconds. What that paragraph says is shaped by the same web presence Google indexes — with less room to appeal.
- PlaybookMay 27, 20267 min read →
What to do when a negative article ranks
The first hour after a damaging article appears on the first page of Google is the most consequential — and the most commonly mishandled. A calm sequence of steps.
- TerminologyApril 12, 20265 min read →
Deindexing vs. suppression — what clients actually need
Two words are used interchangeably in this industry and shouldn't be. A short guide to which one is right for which situation, and why the wrong one wastes money.
- ProfessionsMarch 4, 20266 min read →
How professional license boards appear in search
State medical boards, bar associations, and financial regulators generate some of the highest-ranking, most permanent search results a professional will ever face. What is actually possible.
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